Experience Design + Creative Strategy
Google Store Leadership Workshop
In fall of 2021, I was invited to Silicon Valley to facilitate a leadership workshop for Google Store, a group of clients struggling to understand and collaborate with one another.
For many of these C-level attendees, this workshop was actually their first time meeting in person, so getting to know one another and their working styles was a top priority before diving into more granular business objectives.
We kicked off the workshop with an Archetype exercise. Using various archetype research as a jumping-off point (thanks, Carl Jung!) I collaborated with one of our graphic designers to create a set of Archetype Cards GPJ would be able to reuse for future workshops, both internal and external.
Instead of making these in-demand leaders go through a silly "icebreaker" exercise, these cards helped give them the tools to communicate who they really are, what they value and how they work with others.