GENEVIEVE TAX

The first thing the IBM iX client told me about Adobe Summit: "This show is LOUD."

 

Challenge accepted, Adobe Summit. The Breakfast NYC Flip-Disk Installation we commissioned for the event is spectacular in quite a few ways - the first being the sound the disks make when they change form.

 

The IBM iX brand ethos is all about  the intersection of Strategy, Creativity and Technology - emphasizing that great design happens when inspired minds and innovative tech intersect. Aside from being... well... loud.... The Flip-Disk Installation served to highlight this dichotomy by creating an experience that's part digital, part analog, and all exciting.