GENEVIEVE TAX

IBM's global business design agency, IBM iX, -sought to create an experience "at the intersection of strategy, creativity and technology" that stood out at the bustling, cutting-edge Adobe Summit show floor. 

 

I worked with GPJ's creative team and The Bosco to concept and create a video wall that responded to attendee's poses and dance moves and sent the resulting GIF their email in Twitter, Facebook and Instagram compatible formats.