Experience Design + Creative Strategy
IBM @ VMWorld 2017
IBM was seeking a playful way to show off their cognitive capabilities and stand out at VMWorld, a 23,000+ attendee conference in Las Vegas.
We decided to partner with Ripples, a Tel-Aviv based company that 3D printed foam designs on coffee drinks that I had been itching to work with, By working with IBM and Ripples, we were able to synchronize the Cognitive API with the Ripplemaker Machine to print out IBM icons onto coffee drinks, creating an experience that simultaneously offered value to attendees, demonstrated IBM's brand offerings, and was undeniably Instagram-able.
Fast forward to VMworld Europe 2017. Not only was the "Cognitive Cafe" experience leveraged at Las Vegas, but at its European counterpart in Barcelona, where it was a smashing success. Check out the video to watch it in action!