GENEVIEVE TAX

As a Creative Strategist at GumboLive, a New-Orleans based Millenial Think-Tank, my team and I were constantly tapped for out-of-the-box ideas by our parent companies, Momentum Worldwide and IPG Mediabrands.

 

So when the VP of Marketing Communications came to NOLA looking for SXSW Interactive Panel ideas, we were all ears. I had just read a really funny article about Pornhub's "Give America Wood" Campaign and was thinking about how they were making an "under the rug" industry openly marketable. 

 

So I pitched "Porn, the Quiet Pioneer of Marketing." a few months later, around SXSW, my coworker was poking around to see if any of the Momentum WW Panels were selected by the SXSW Panel Picker. And there it was! A room full of people sitting around to talk about marketing and pornography.