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Experience Design + Creative Strategy
Marc Randolph @ TechCon 2023
Working with even the most flexible and well-rehearsed Keynote speakers, panelists, or interviewees can be challenging.
They come prepared with the same talking points they have on lock, and it's up to you to make the connection between those soundbites and the brand's key messages.
The line between scripted and spontaneous is thin - you want it to sound authentic, but also polished.
With Marc Randolph, it was all about framing the IBM moderator's questions in relevant ways that he was still comfortable with, and providing key soundbites to help bring it all together.
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